Bringing Design Thinking to the Everyday | April Chapter Event
Design thinking is a process that helps businesses keep real people and customers top of mind when creating products and services. When used well, companies can create intuitive products that actually benefit the end users. So what is design thinking and how do you apply it? In this talk we'll look at the major components of design thinking and how you can bring elements of it back to your organization.
Registration Is Open!
Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design consultancy based in Austin, Texas. Cindy began her professional career in television journalism but found her way to user experience design while working as the web producer for KVUE in Austin. She freelanced and worked as an in-house web designer and developer for 5 years before founding Standard Beagle in 2012. She currently leads a small team of UX designers and developers, helping clients improve their services and technology and make more delightful experiences for their customers. Cindy embodies the values of Standard Beagle in her dogged curiosity and desire to continue learning.
She has earned a Micromasters Certificate in Design Thinking through the Rochester Institute of Technology; she is currently a graduate student at the Maryland Institute College of Art and will earn a Master of Professional Studies in UX Design in April 2021. She is also currently a Design Lead/Hexcite Fellow in the 2021 cohort of the program through the Johns Hopkins Technology Innovation Center. Cindy graduated from the University of Texas at Austin. She is now an adjunct professor at UT, teaching the UX/UI boot camp program through the McCombs School of Business. For fun, Cindy teaches boxing and is a certified Level 1 boxing coach through USA Boxing.