In order to excel in their role, business analysts need to understand the business strategy and overarching goals their project is meant to support, and how success is going to be measured. Yet, oftentimes stakeholders get impatient to kick off a project, offering evasive answers to direct questions about its strategic direction. The result is a solution that solves the wrong problem and/or destroys value by negatively impacting other business processes or initiatives. This presentation teaches how to get stakeholders to share the information you need to align your requirements to corporate strategies and drastically increase the odds of your project delivering a solution that produces the desired business impact.

Speaker Bio:
Adriana Beal has developed a successful career in business analysis and product management, having lead the investigation of business problems, defined winning solutions, and written requirements documents for a large number of complex software projects. Adriana is the principal consultant at Beal Projects LLC, where she offers business analysis consulting to Fortune 100 companies and startups. She is also the designer of Crafting Better Requirements, a program that since 2011 has been helping business analysts improve their requirements documentation and communication skills, and the host of the Business Analysis Leadership group, an online community that offers peer support and resources for managers of business analysts. She also has two ebooks largely adopted by the business analysis community.